How can you know what the effects of cannabis will be?

With so many options and so much noise out there it can seem almost impossible to know where to start. Thousands of strains and products, misleading and inconsistent information, and a lack of understanding of how complex cannabis is means that everything we thought we knew is up in the air.

For new users, it’s choice overload. For anyone with experience, its money wasted buying products you don’t like. Finding what you like through trial and error is an expensive and frustrating guessing game. Online reviews unfortunately, aren’t that helpful either because of the simple fact that everyone reacts differently.

That’s where Cannametrics begins.

We let you quickly dial in to the kind of products that will best match your ideal experience. All it takes is to try a few strains and log them with our experience signature app. From there, we’ve got your foundation started and can begin to align you with more products that you are likely to enjoy. The more you log, the better our understanding of what you like and what you’re going to like.

By teaming up with us, you can help us tackle some of the most exciting cannabis science to date. You contribute your experiences and we give you the tools that make it easy to find even better cannabis.

What do you say? Why not take a toke for science and be one of our beta testers.

Who we are:

As cannabis loving scientists, doing real science with cannabis is our thing. Our goal is to understand this incredible plant and give people the insight they need to have amazing experiences.

We wanted to create the first collaborative, crowd-sourced science project that will classify the effects of cannabis strains and products. We do this in a way that celebrates the fact that you are unique.

Eric Jacobsen M.F.C, B.A.


Eric brings with him a track record of innovation and success managing multi-disciplinary teams across a variety of sectors. He has a background in social science research with extensive experience conducting research on drug use and the correlations with physical and mental health. Eric has also led consulting teams evaluating next generation green energy projects globally for some of the world’s largest energy companies.

Gina Conte Ph.D


Gina is a leading data scientist and geneticist in the North American cannabis industry. Gina has overseen the sequencing of the largest whole genome dataset in cannabis and currently serves as the Director of Genetics for TruTrace Technologies. She has won numerous awards and been published in some of science’s top journals, including Nature, Proceedings of the National Academy of Sciences and Current Biology.

Gerrit Van Woudenberg


As Creative Director of an international web development agency for the past 10 years, Gerrit brings a wealth of experience in technology and product development. He has managed web and app development for hundreds of brands, from investment funds to tech companies, overseeing software and application development and digital marketing.

Ian Dawkins

Director of Strategic Partnerships

Director of Strategic Partnerships Ian is a business development government relations specialist prominently featured in the national media on the topic of evidence-based, cannabis policy. Ian has extensive experience and contacts within the Canadian Cannabis industry.

Alina Franga

Application Dev. Lead

With 11 years experience as a Senior Software Developer, Team Lead and Project Manager in web-based software development, application and API development.

Cosmin Franga

UI/UX Design Lead

11 years experience working in graphic, brand, user interface and experience design design on hundreds of web, software and mobile application projects.

Cezar Franga

Frontend Dev Lead

With 9 years experience in web development and a Master's degree in Applied Informatics and Programming, Cezar ensures functionality and usability tie together seamlessly, providing a state-of-the-art user experience.

Jaclynn Pehota

Advisor – Policy

10 years of project and people management in heavily regulated industries. She is one of the Canadian cannabis industries foremost regulatory experts and application development specialist.