How can you know what the effects of cannabis will be?
With so many options and so much noise out there it can seem almost impossible to know where to start. Thousands of strains and products, misleading and inconsistent information, and a lack of understanding of how complex cannabis is means that everything we thought we knew is up in the air.
For new users, it’s choice overload. For anyone with experience, its money wasted buying products you don’t like. Finding what you like through trial and error is an expensive and frustrating guessing game. Online reviews unfortunately, aren’t that helpful either because of the simple fact that everyone reacts differently.
That’s where Cannametrics begins.
We let you quickly dial in to the kind of products that will best match your ideal experience. All it takes is to try a few strains and log them with our experience signature app. From there, we’ve got your foundation started and can begin to align you with more products that you are likely to enjoy. The more you log, the better our understanding of what you like and what you’re going to like.
By teaming up with us, you can help us tackle some of the most exciting cannabis science to date. You contribute your experiences and we give you the tools that make it easy to find even better cannabis.
What do you say? Why not take a toke for science and be one of our beta testers.
Who we are:
As cannabis loving scientists, doing real science with cannabis is our thing. Our goal is to understand this incredible plant and give people the insight they need to have amazing experiences.
We wanted to create the first collaborative, crowd-sourced science project that will classify the effects of cannabis strains and products. We do this in a way that celebrates the fact that you are unique.
From conducting social science research in some of the country’s most difficult to access communities to leading a consulting team conducting feasibility research for some of the world’s largest energy companies, Eric brings with him a track record of innovation and success. Mr. Jacobsen has worked in the private sector, for non-governmental organizations, as well as for provincial and federal levels of government and brings with him an understanding of the processes and acumen of each.
Dr. Conte leads the scientific analysis that powers Cannametrics. Gina has over 13 years of experience conducting cutting-edge research in genetics, genomics, bioinformatics and big data analysis. With over 800 citations, Gina’s research has won numerous awards and been published in some of science’s top journals, including Nature, Proceedings of the National Academy of Sciences and Current Biology.
David AssadDirector of Operations
Mr. Assad has an extensive background in operations and logistics. David has served as a sales manager and operations director for major corporations overseeing staffing and logistics for complex E-commerce fulfilment centers serving North America. In these roles he has specialized in process improvement and change management as well as the implementation of omnichannel environments to meet the needs of a rapidly evolving industry.
Tommy StephensonTechnology Advisor
Mr. Stephenson brings with him an extensive experience developing consumer-facing and B2B applications in the cannabis sector. Notably, Tommy served as the CTO during a critical development phase of Weedmaps, the largest consumer-facing cannabis application in the market today. Tommy is presently the CEO and Strategic Technical Director of the award-winning development firm Heated Details Inc., where he leads the development of web and mobile applications for some of the world’s leading brands.
Shawn HallDirector of In-Store Experience
Shawn has worked on award winning print and digital marketing campaigns for a number of companies. (Including Pepsi, Quaker, Tropicana, Bacardi, Mars, Rogers and Kimberly Clark). Over the last 10 years Shawn has focused on the creative and technology behind better in-store experiences, brand extension, store design and customer facing in-store product demo design for Sony, Nike, Home Depot, London Drugs, Sportcheck, Walmart, Best Buy, Shaw Cable, Future Shop, Mobilicity, Klipsch audio and Toshiba.
Steven TapajnaDirector Of Digital Marketing
Over 20 years experience leading graphic design for marketing campaigns for clients such as American Express, Midas, Vice, Sony, Ford and Gatorade.
Tanya GarciaDirector of Marketing Strategy
With over 20 years experience working at leading marketing agencies, most recently as Vice President, Client Service at Jan Kelley, Tanya is focused on building her client's business by delivering solutions that will elevate the customer and brand experience. Highlight Brands: GlenDimplex Americas, Petro-Canada Lubricants (including Civitas), Dorken, Roxul, Ministry of Finance, Education and Health, GO Transit, Metrolinx, Habitat for Humanity, Genuine Health, Pharmaceutical Association of Ontario
Krista KayDirector Of Digital Communications
Krista has led and facilitated brand strategy activities for numerous top-tier brands. She has robust experience in both B2B and B2C business. With over 15 years of agency experience at Jan Kelly and Ogilvy Worldwide. Krista also sat on the Mohawk College, Marketing Advisory Committee as Co-Chair from 2009 to 2012. Highlight Brands: U of T School of Continuing Studies, Petro-Canada Lubricants and Fuels, Sobeys, Vicwest, Engineered Assemblies, Speedy/Apple Auto Glass, IBM, DuPont, Canadian Blood Services, Walmart Canada
Gerrit Van WoudenbergDirector of Development
Gerrit has been integral to the success of hundreds of brands, from investment funds to tech companies, overseeing software and application development and digital marketing.
Alina FrangaApplication Dev. Lead
With 11 years experience as a Senior Software Developer, Team Lead and Project Manager in web-based software development, application and API development.
Cosmin FrangaUI/UX Design Lead
11 years experience working in graphic, brand, user interface and experience design design on hundreds of web, software and mobile application projects.
CezarFront End Development Lead
With 9 years experience in web development and a Master's degree in Applied Informatics and Programming, Cezar ensures functionality and usability tie together seamlessly, providing a state-of-the-art user experience.
Nathan Van WoudenbergAdvisor - Machine Learning
Nathan has established himself as an expert in machine learning and artificial intelligence working for UBC’s Robotics Control Laboratory.
Ian DawkinsAdvisor - Business Development
A government relations professional and business development specialist prominently featured in the national media on the topic of evidence based, cannabis policy.
Jacylnn PehotaAdvisor – Government Relations
10 years of project and people management in heavily regulated industries’. She is one of the Canadian cannabis industries foremost regulatory experts and application development specialist.