Privacy Policy

This privacy policy (“Privacy Policy”) applies to Illuminate Data Science Inc. dba Cannametrics (“Cannametrics” or “Us” or “Our” or “We”) and its corporate affiliates with respect to Our collection, use, storage and disclosure of personal information provided to Us from users (e.g. “You”) of (a) the website operated at and such other locations as made available from time to time (the “Website”), (b) any “app” or other front-end software provided by Us (for greater certainty, excluding third party software that may interact with the Website) that interacts or interfaces with the Website or an associated service, or (c) the services We provide through the Website and/or any other service associated therewith (collectively, “Services”). This Privacy Policy also describes the choices available to You regarding Our use of Your personal information and how You can access and update Your personal information.

1. Policy Terms

Acceptance. Your access and/or use of this Website or any Services constitutes an acknowledgement that You have read the most recent version of the Privacy Policy and agree to every and all terms contained therein.

Age of Consent. The Website and any associated Services are intended solely for users who are over the relevant minimum age limits (e.g. minimum age of 19 years in some jurisdictions) set out in the jurisdiction that the users are accessing the Website or Services. Users must truthfully and correctly identify their age and birthday when prompted or requested to do so by Us. If You are under the applicable minimum age limit (e.g. minimum age of 19 years in some jurisdictions) set out in the jurisdiction that You are accessing the Website or Services, You must immediately cease use of this Website and any Services.

Modification of Terms. Cannametrics reserves the right to change the Privacy Policy, at any time, and in its sole discretion, by posting amended and revised terms on the Website, which shall automatically be effective. You will be notified of any and all changes to this Agreement through a prominent notice on the Website site or an email notice. Please review the Privacy Policy before Your first use and every subsequent use of the Website, as Your continued use of the Website constitutes Your acceptance to any and all amended, modified, or new terms.

2. Consent to Information Collection and Use

Use of Provided Information. By continuing to access this Website, You hereby consent to allowing Cannametrics to collect and use, pursuant to the terms of this Privacy Policy, any personal and/or business information You provide when You visit the Website, use the functionality contained therein, or communicate with Us via email, social media, or feedback or contact forms located on the Website.

Automatic Collection of Information. By continuing to access this Website, You hereby consent to the automatic collection of some information, such as Your Internet Protocol ("IP") address, Your operating system, the browser type, the address of a referring website, and Your user preferences. We treat this information as personal information if we combine it with or link it to any of the identifying personal information mentioned above.

Disclosure of Personal Information. By providing personal information to Us, You consent to the collection, use and disclosure of such personal information as specified in this Privacy Policy.

Circumstantial Information Collection. Without limiting the foregoing, You hereby consent to Our collection, use, or disclose Your personal information in specific circumstances. Sometimes Your consent will be implied through Your conduct with Us if the purpose of the collection, use or disclosure is obvious and You voluntarily provide the information. We do not knowingly collect the personal information from anyone under the major age of consent in the jurisdiction of residence of the individual. We may store and process personal information in Canada and other countries. We may use Your personal or account information for the following purposes:

  • to administer and fulfill contests, loyalty programs, and other promotions and programs in which You participate;
  • to help Us address problems with and improve the Website, and/or Our products and services; to request feedback and otherwise contact you about Your use of the Website and/or Our products and services;
  • to notify You about important changes to Our Website and/or Our products and services, for Our internal business purposes, such as to analyze trends and statistics, for audits, to develop new products, to enhance Our websites, to improve Our products and services, to identify usage trends and to determine the effectiveness of Our promotional campaigns;
  • to protect the security or integrity of Our websites, Our products and services and Our business; to prevent, detect and investigate activity and transactions that are suspicious, fraudulent, or violate Our Website Terms and Conditions;
  • to contact You if necessary regarding Your transactions with Us, changes to Our terms, conditions, and policies and/or for other administrative purposes;
  • to respond to Your requests for support or customer service, and in an emergency situation to protect Your personal safety or that of site visitors or any third party;
  • in connection with, or during negotiations of, any merger, sale of Cannmetrics’ assets, financing or acquisition, or in any other situation involving the transfer of all or part of the business assets of Cannametrics;
  • with Your consent when required, to communicate with You and to send You information by email, postal mail, telephone, text message, or other means about Our products, services, contests, and promotions; or as required or authorized by law.

Member Contributions. Some Users may, by virtue of their own actions, publish or display information on public areas of the Website, or otherwise transmit or make available information to other users of the Website or third parties (collectively, "Member Contributions"). You publish, display, transmit, or otherwise make available Your Member Contributions at Your own risk. We cannot control the actions of other users of the Website with whom You may choose to make available Your Member Contributions. Therefore, We cannot and do not guarantee that Your Member Contributions will not be viewed by unauthorized persons.

User Data. By continuing to access the Website, You hereby consent to the collection and use of qualitative and quantitative data derived from Your use of the Website or Services, for Our internal analysis and purposes including but not limited to industry analysis, analytics, and other business purposes.

3. Sharing of Personal Information

Sharing of Personal Information. You acknowledge and accept that We may share Your personal information with certain service providers, including without limitation outside shipping companies, vendors, consultants, website hosting providers, fulfillment agencies, customer service agencies, credit card or payment processing companies, or any other company retained to assist the business of Cannametrics ("Service Providers"). The Service Providers are authorized to use Your personal information only as necessary to provide these services to Us, and in a manner consistent with this Privacy Policy. We have selected Third Party Processors who will only use Your personal information in compliance with this Privacy Policy.

We may also disclose Your personal, business or other information, whether provided voluntarily or collected automatically, (i) as required by law, (ii) in response to a request by a government agency or authority, or (iii) to any other third party with Your prior written consent to do so.

Publishing Information. You hereby acknowledge and agree that once You have chosen to publish a product on the Website, this is no longer considered personal information and Cannametrics may publish information You have provided regarding that product in such a way that is available to the retailer accounts registered with Cannametrics. Cannametrics may also use this product data, identified by product name and producer for other features or commercialized products.

We are not responsible for the actions of any independent third parties You may choose to engage with directly, nor are We responsible for any additional information that You provide directly to any third parties, and We encourage You to become familiar with their privacy practices before disclosing information directly to any such parties.

4. Withdrawing Consent and Modifying Information

We use commercially reasonable efforts to ensure that any personal information We retain and use is accurate, complete and up-to-date as necessary for the purposes for which We will use it. If Our records regarding Your personal information are inaccurate or incomplete, We will amend that information at Your request.

You may notify Us at any time that You wish to withdraw or change Your consent to Our use and disclosure or Your personal, business or other information. We will accommodate Your request subject to any legal, contractual, operational, or business restraints or restrictions.

5. Aggregated Data

Use of Aggregated Data. You acknowledge and accept that We may also use Your personal information and Website usage statistics to generate Aggregated Data for internal use and for sharing with others on a selective basis. Aggregated personal and product data may be used for other commercially available features or products. “Aggregated Data” means records which have been stripped of information potentially identifying customers or users, and which have been manipulated or combined to provide generalized, anonymous information. Your identity and personal information will be kept anonymous in Aggregated Data.

6. Links

Privacy Policy does not apply to Links. The Website may contain links to other websites, which are provided solely for Your convenience and information. This Privacy Policy does not apply to other websites and We are not responsible for the privacy practices or the content of such websites.

No Liability for Links. When You click on a link that directs you to a third party website or Internet resource, You are contacting another website or Internet resource. You acknowledge and agree that We have no responsibility or liability for, or control over, those other websites or Internet resources or their collection, use, and disclosure of Your personal information. The inclusion of a link on Our Website in no way represents that We have reviewed, verified, endorsed, or adopted the privacy policies of the linked website. We encourage You to read the privacy policy of linked websites prior to providing them with personal information. Their privacy policies and practices may differ significantly from Our policies and practices.

7. Cookies and Log Files

Use of Cookies and Log Files. We may use cookies, log files, or another similar technology, through the Website or Services= for the purposes of tracking which page variant a visitor has seen, tracking if a visitor has clicked on a page variant, monitoring traffic patterns, gauging popularity of website pages and options, and tracking user data generally. You acknowledge and agree that We will use this information to pursue the business objectives of Cannametrics and deliver relevant content and services to You.

Most web browsers are set to accept cookies by default. If You prefer, You can usually choose to set Your browser to remove cookies and to reject cookies. If You choose to remove cookies or reject cookies, this could affect certain features or functionality of Our Website.

8. Change of Ownership or Business Transition

In the event of a change of ownership or other business transition, such as a merger, acquisition or sale of Our assets, Your information may be transferred in accordance with applicable privacy laws.

9. Security

Our Security Obligation. We will use commercially reasonable efforts to prevent unauthorized access to Your personal information, however, no data transmission over the Internet, by wireless device or over the air, is guaranteed to be 100% secure. You acknowledge and agree to release Cannametrics and any of directors, officers, employees, or affiliates from any and all liability in connection with the unauthorized use or disclosure of data as set out in this policy.

Your Security Obligation. Please remember that You control what personal information You provide while using the Website. Ultimately, You are responsible for maintaining the secrecy of any personal information provided in connection with the use of the Website. Always be careful and responsible regarding Your personal information. We are not responsible for, and cannot control, the use by others of any information which You provide to them and You should use caution in selecting the personal information You provide to others through the Website or Services. Similarly, We cannot assume any responsibility for the content of any personal information or other information which You receive from other users through the Website, and You release Us from any and all liability in connection with the contents of any personal information or other information which You may receive using the Website. We cannot guarantee, or assume any responsibility for verifying, the accuracy of the personal information or other information provided by any third party. You release Us from any and all liability in connection with the use of such personal information or disclosure as set out in this Privacy Policy.

10. Contact Us

If You have any questions or suggestions about Our Privacy Policy, do not hesitate to contact us at [email protected].

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